Northern Lights Technology -- Marketing

Northern Lights Technology, providerss of innovative Internet and information technology services

How much do you charge for marketing services?
The price varies by project. See our
Price Guide for details

Do I need to market my Web site?
Contrary to what most people think, a Web site is
      basically a storefront on a
      dead end street. If you do
      not market it, no one will
      come!

Do you develop Web site content?
We develop custom content to meet your
customers needs.

Can I see examples of your work?
Examples of our work are available in the
Portfolio Section.

Need to drive more traffic to your web site? Northern Lights Technology is an innovative, results-oriented company that can help you achieve your online objectives. We have experience working with companies ranging in size Fortune 1000 to home-based businesses. Our primary concern is that you see results from your marketing campaign. If a campaign is not effective, we'll modify it at no additional cost to help you maximize your return on investment. Here's a listing of our marketing services:

Search Engine and Directory Optimization
With over 90% of all unique Web site hits coming from search engines and directories, it is crucial that your site ranks high to drive traffic to your site. Check out our Search Engine Packages for more details.

Online Advertising
First, we'll develop a compelling ad that gets your message across. Next, we'll design a professional looking banner or static ad to deliver that message. Finally, We will identify what sites your target audience visit, and will negotiate media buys on these sites. Once the ads are running we will closely monitor how successful each placement is and adjust the campaign to improve the results.

Email Marketing
No, we don't mean spamming. There are a number of ethical ways to conducting email campaigns, which include using volunteer mail lists and emailing to your current clients. We design innovative email campaigns that communicate with your audience, attract visitors to your site, and build brand awareness and loyalty. Campaigns may include email newsletter, discussion groups, and viral marketing.

Market Research and Content Development
Do you want to identify the audience that visits your site, or for that matter, who visits your competitor's sites? Would you like to know the current online trends in your industry as a whole? Northern Lights uses proven and ethical techniques to "mine" critical user data, then analyzes the results to provide you with a clear understand of your market position. Then we can use this data to develop the content your customers are looking for.

"You can no longer survive by interrupting strangers with a message they don't want to hear, about a product they've never heard of, using methods that annoy them. Consumers have too little time and too much power to stand for it any longer."

- Seth Grodin, Cofounder of Yahoo

Do all these Internet terms and concepts have you confused? Check out the FREE articles and links in the Resource Center

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